he commemoration of 9/11 always evokes intense emotions and bears heavily on hearts. This moving advertisement, broadcast only once, is certain to evoke profound feelings. In this commercial by Budweiser, the renowned Clydesdales take center stage, honoring the lives lost on that fateful day.
The advertisement opens with horses galloping through a field, adorned with their gear as they pull a wagon from a barn. They travel along a snow-covered rural road, while spectators watch in admiration as the majestic animals pass by.
The scene shifts to a cityscape as the horses cross the Brooklyn Bridge into New York City, with the skyline looming in the distance. A close-up of one of the Clydesdales’ faces is followed by a stunning view of the Statue of Liberty.
As the music intensifies, the horses bow before the iconic landmark, leaving viewers deeply moved. Airing during Super Bowl XXXVI on February 3, 2002, the commercial remains memorable and resurfaces online annually on this somber anniversary.
The creative team at Anheuser-Busch faced significant challenges, securing approval from members of Congress, the advertising community, and then-New York Mayor Rudy Giuliani. Bob Lachky, former executive vice president of Anheuser-Busch Global Creative, recounted the obstacles and the profound experience of filming in New York City post-9/11.
An updated version of the ad aired on September 11, 2011, marking the tenth anniversary of the attacks. Viewers who shared their thoughts on the original commercial expressed deep emotional resonance, with many suggesting it should air annually without alterations.
Some viewers shared personal connections to the tragedy, recounting heartfelt stories of loss and remembrance. One commenter recalled being present during the filming of the final scenes, describing the overwhelming emotional impact on all involved.
The Budweiser advertisement stands as a poignant tribute to the resilience and unity of the American spirit in the face of tragedy, serving as a powerful reminder to never forget.
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We Finally Found A Full Version Of The 9/11 Commercial That Only Ever Aired Once (youtube.com)
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